Walt, Kara & 300 of Their Best Friends

Originally posted on janyxu.com

Maybe not 300.  Maybe not their best friends.  But the 6th Annual Gadgets Event hosted by the Churchill Club was pretty freakin’ awesome.  As part of their PR Agency, I got to attend and see some of the coolest gadgets out there.  Some are out.  Some aren’t.

Along with Kara Swisher and Walt Mossberg,  Evan Williams, Twitter Co-Founder and CEO, and Greg Harper, co-founder of Gadgetoff, showed off gadgets from fuel cells to a Star Wars Wii controllers (with LEDs that light up the laser end of the light saber).  Here’s a quick and dirty look of my favorites:

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This is the Flip Mino HD.  Not only is it smaller than the gen 1 Flip, but it also records in full HD.  As usual, the minimalist design and buttons on the back make operating tres easy, as does the pop out USB connector up top.  Retail: about $229.

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When a friend from Portola Valley, home of many a well-to-do/VC types, invited me over for dinner and discussed such a portable projector, I quickly dismissed it as totally impossible.  A projector this small?  Will it actually work or explode into a burning mess?

So I was ridiculously wrong (like that hasn’t happened before).  This little guy is not much bigger than an iPod, as you can see, and from the demonstration that Greg gave, the projection looks amazingly clear with pretty good color precision.  Retail: $300-500.

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There’s also the phone projector.  I couldn’t find the exactly image of the one that Greg showed, but this is pretty close.  It’s shaped exactly like the iPhone, except longer and even has the same interface.  My guess that it’s from China- looser copyright laws.  No idea on the price, and to be honest, I’d probably skip gen one.  If the product works well and with MS Office, you’ll never had to carry a laptop and projector to a presentation again.  A carry case that comes with a laptop connector (for troubleshooting) and a laser pointer, would make this a top sell for all the corporate types. :-)

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This is the much talked about Blackberry Storm.  For those with Verizon (and not stuck with *cough cough* AT&T), the Storm is supposed to be an iPhone killer.  From what Walt showed us on Tuesday night… not so much.  What’s with Blackberry’s need to use that weird non-QWERTY keypad?  And why would you include the numeric keypad for typing text?  Silliness.  It does have international SIM card slot and GMS but doesn’t work in the US (a.k.a. doesn’t work with other mobile services).  Retail: $249 with a $50 rebate, which puts it at the same range as the iPhone.

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Unlike the Blackberry, because it’s less useful but so much cooler, is Plantsense.  This doo-hickie has a pronged fork at the bottom that you stick into the ground.  It detects the soil PH, moisture, etc., while the green flower up top takes measurements from the air, like light and moisture.  Then (of course), it snaps open to reveal a USB stick, which plugs into your computer and gives you a detail analysis of the flora conditions and what plants would best suit the conditions around you.

This is perfect for me.  My last two plants have sadly died and I’m not sure what to grow anymore.  The window next to my office gets blazing sun from morning until noon and shade for the rest of the day.  I think my last plants, local wild flower varieties, died from sun poisoning.  They were growing fine one day and limp and dark green the next.  Retail: $59.95.

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The femtocell, made by Samsung for Sprint, extends the cell network anywhere you go.  Just plug it in, and it acts like a cell tower, giving you full bars with a radius of 1, 500 feet.  Greg mentioned that other cell carriers have a similar product, and he loves it when he’s in the middle of New York State and needs some bars in hicksville.  I don’t think I’ll be getting one soon, but if you’re like my ex, who lives in a stone house, please consider it on your Santa list.  Retail: a couple hundred plus any subscriber fees, $15-30/month for Sprint customers.

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I started with one of my favorite (the high quality, useful & inexpensive Flip cam), so I’ll end with one too.  This is the Panasonic SDR-SW20.  I’m not 100% sure what that means, except this: it’s a waterproof camcorder that takes pictures too.  And not waterproof, i.e. you can splash water on it.  It will actually go into the swimming pool with you!…!!!  I know!

This lightweight little contraption also comes with wi-fi, which means that you can automatically back up the videos and images on your computer inside the house, while you’re playing underwater (or if you’re my friend in her apartment’s pool, giving a back story to the bandaid floating near the bottom of the pool).  I haven’t hear much feedback on how well the camcorder works in salt water, i.e. on a scuba dive in the Caribbean, but will report back during an unboxing party. :-P Retail: about $282.

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Those were some of the highlights of the evening.  Others like the singing Elvis, which already made a debut on the Late Show with Letterman, and a tiny camera on a stick like those you see in the proctologist’s office, weren’t as exciting.  I can’t wait to see some of these products on market.  With the marketplace in a coma, this is a great time to buy cool gadgets with deep price discounts.  w00t!

What’s a group of “Ducks” called?

According to WikiAnswers.com, a group of ducks is called a badelynge, bunch, brace, flock, paddling, raft or team.  And with the addition of Allison Raney as an Account Coordinator on the BC Team, we now have a badelynge of University of Oregon alumni here in San Francisco!

A sports fanatic, Allison will be working on the Varonis and Quantum accounts - rounding her teammates up in a “flying V” and marching on to victory in the storage and data governance spaces.

Welcome to the SHIFT family, Allison.  Take a look at her video to learn a little bit more!

Surf’s Up - SHIFT Welcomes Charlotte Cavaretta

Interviewed and Posted by Bob Collins

Another amazing PR talent joins the SHIFT Team in Boston - working with the ever stellar Catherine Allen on Team Cha-Cha.  Please welcome Charlotte Cavaretta - as Senior Account Executive to SHIFT. 

All I can say is
“Surf’s Up” as another California native - makes their way and their mark out East.   And there are a few other surprises you may not know about one of SHIFT’s latest new talents.    Please Roll Tape —>
 

I Just Voted - November 4, 2008

Posted: November 4, 2008 - Bob Collins 

Just thought I’d capture the moment on this historic day - November 4, 2008 Election.

As long as you didn’t capture any names, how people marked their ballots or caused a disturbance - people were allowed to capture video and photographs of their voting experience.   

Now if you haven’t yet - Find the Time to VOTE TODAY.

Boo!

It’s Halloween time!  Boston and SF have been doing some pumpkin carving and dress up.  Here are some highlights.

[We'll be announcing the winner of the costume contest later today... check out all the pictures at our SHIFT group on Facebook.]

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Boston:

Cruella doesn’t look so bad there. ;-)

Oh, look… it’s Sarah Palin… which is perfect because in the SF office, we also have a version of Sarah Palin.

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San Francisco: [pictures courtesy of Jany's Tumblr.]

Yes, she’s eating a baby.

Why?

Cuz… :-)

In case you were wondering, the name is “Pimp… Pimp Crack-O-Lantern.”

The sucking-up-to-our-security-guard/judge pumpkin did not work… note to SHIFTers: it’s spelled O-Z-Z-I-E for future reference. :-)

If there was a prize for ghetto-est, it would go to this pu’kin.

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…And the winner’s for SHIFT San Francisco’s 2008 Pumpkin Carving Contest are…

Best Overall: Pimp Crack-O-Lantern

Most Creative: Sarah Palin Eating Baby

Scariest: Ding Dong, the Witch is DEAD!

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Boston’s costume winner(s) coming up!

Hogwarts…what? Welcome Zibby Keaton!

You’ll just have to watch the video to find out what we’re talking about…

But welcome the newest intern to the San Francisco office - we’re bursting at the seams over here! Zibby Keaton will be joininig Becky’s team, working primarily on Quantum.  Gotta love some storage up in here!

Happy you’ve joined the squad, Zibby!

Art + Business

Post by Jany Xu

I went to Madrone Lounge last Thursday for the Art+Business event.  Really, I’d been wanting to go, since I first heard of it over a year ago. This was the perfect excuse opportunity. :-)

Carrie, a friend who works at the de Young Museum in Golden Gate Park, SF, met me for drinks along with some of the board members.  They’re having a party on November 13 celebrating the new Yves Saint Laurent show.  Over drinks, we discussed marketing, specifically social media strategies for promoting the event and the organization.  What struck me is that social marketing allows nonprofits to have a huge reach to their member/volunteer base, to spread knowledge and expertise and to help raise money for their cause, but not many organizations seem to be taking advantage of it.

Here are a few ways that nonprofits can brand themselves online:

  • Create a Facebook page, a MySpace profile or a blog badge:  Allow your members and fans to show their support, while helping you market the organization. We’ve done this in the past with bumper stickers, tote bags and other gifts.  This one’s free and easy to pass on.
  • Make sure you publicize your events through all channels available to you: This means making an event page on Facebook, so it’s easy to export to people’s calendars and it’ll show up on people’s newsfeeds.  Put it on upcoming, local event sites like sfstation, going, yelp, etc.  Let people know what’s happening, and make it easy to share and redistribute that information.
  • Start blogging? Yes, everyone and their mother is blogging, but as a nonprofit, you probably already have a reader base.  Give them a reason to keep giving each year.  You don’t have to post every day.  Instead, just post about a recent event or upcoming events.  If you’re a museum, write a short blurb about an artist opening (with pictures on Flickr or videos on vimeo or YouTube) or how curators set up the newest installation.  I think people get really scared when they hear the word blogging.  Yes, there are lots of blogs that are thoughtful and time-consuming to write.  But yours can focus on snippets of fun information.  Take a couple of shots and slap a few captions on them.  Write a one paragraph intro.  Obviously, feel free to contribute more, but it doesn’t need to be a daunting task.
  • Tap your members: people want to contribute and feel great that they’re helping a cause.  So give them a way to do that.  Write a newsletter and include ways members and interested parties can help.  Ask your local PR/creative agencies to help or an ambitious marketing/PR professional (pick me!) to put together a social media plan and execute.  Whatever the member’s profession, social circle or hobby, make sure you allow them to contribute in the way they want.  For example, I don’t mind folding T-shirts or handing out water at a marathon, but my time is probably better used in helping you redesign the website, design a new logo, put up postings on Facebook or blogging about the organization.

If you dedicate half a day to establish and a few hours a week to keep up with all the things listed above, I firmly believe that you can build a strong following.  You can supporting and tout your current members and find and engage new ones.  Just remember, a genuine interest in making a difference matters, whether it’s online or in your organization.

FYI, if you’re in SF and want to get tickets to the Ives Saint Laurent show, click here.

Social Media Breakfast 9: Recap

Last Thursday morning I had the pleasure of joining fellow SHIFTers Bob Collins and Doug Haslam at Social Media Breakfast 9. I’ve been to a few of these events in the past, and always love it when I’m able to come back to hear some really interesting speakers, see some familiar faces and meet a few more awesome local social media folks.

Bryan Person originally started this breakfast series, which has exploded to cities all over the world, and has left some really big shoes for Bob Collins to fill now that Bryan has left for Austin, TX and passed the torch.  Thankfully our fearless leader stepped up to the challenge and put on another awesome event.

The theme of this event was “Starting Community Building Programs with a Reluctant Executive” and brought together Jaime Pappas of EMC, David Alston of Radian 6, and Peter Kim of the stealth Dachis Corporation to share some of their experiences dealing with executives and community building programs.

Thanks to EMC for sponsoring the event and keeping us all fed!

(Left to Right: Jaime Pappas, David Alston, Peter Kim and Bob Collins)

(Left to Right: Jaime Pappas, David Alston and Peter Kim)

Via Steve Garfield

Before the event, while sucking down an OJ and a chocolate chip muffin and talking to Maria Thurell and John Cass, John had asked us both what each of us was most looking forward to getting out of this event. Maria and I just looked at each other and smiled because I think we both knew the other had the same response. These events have always been more about meeting like-minded people, both presenters and attendees, than sitting quietly and learning from someone talking at you from the other end of the room.

While I have always been very impressed by the lineup of speakers that Bryan Person, and now Bob Collins, puts together for these events, it is connecting with familiar faces in the crowd that makes these events so popular and successful. Or at least that is the way that Maria and I see it.

Via Steve Garfield

There is yours truly hanging out right in the front row during the presentations.

The two things that stuck with me most were from David Alston and Peter Kim.

David talked about relating to executives by asking them what they would do if someone was on the street outside of your company’s building yelling into a megaphone “This Company Sucks!” How long would it take for your PR guy (or security) to come down and deal with them?

Ignoring the online community is just like ignoring the guy on your lawn, except when online, your megaphone is a whole lot bigger and louder.

Peter Kim talked a lot about making business sense of social media and the short lifespan of CMOs. CMO tenure is down to almost 23 months, about half that of an average CEO’s tenure. He also talked about the extra pressure on CMOs to justify the results of their spending and prove that marketing is actually delivering value to the business.

To check out other’s reactions to the event and what they got from it, check out the twitter stream for #smb9 or check out these posts from Peter Kim, Bryan Person, Gina, and Tangyslice.

Rachel Sussman has entered the building!

With all these newbies, you must be sick-and-tired of my voice.  But the good news is that we keep on getting amazing TALENT here in the San Francisco office.  The latest in our string of big HR wins: Rachel Sussman!

Most recently a Manhattanite, Rachel joins us as an SAE working with Erin Santy and the rest of the lovely ladies of the JTeam.  Please take a look at her intro video below to learn a little bit more!

Welcome to the family, Rachel!

Alicia McLaughlin, Intern Extraordinaire

Gang, please join me in welcoming Alicia McLaughlin to SHIFT! As an intern here in the San Francisco office, Alicia will be learning the ropes of agency life under the tutelage of Kevin Lewis, Devan Fearman and Andrea Ragni.

Take a look at her welcome video to catch a glimpse into who she is…

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